KAUFFMAN MERCANTILE

As Art Director at Kaufmann Mercantile, Dominick helped reposition the brand to appeal to a larger female audience. He introduced a new wordmark in a lighter serif font, re-skinned the website to make it more airy and minimal and streamlined the photography, color palette and fonts by implementing brand and usage guidelines. 

He was also a co-designer and commissioner of art for their bestselling book How To Split Wood, Shuck An Oyster, And Master Other Simple Pleasures published by Princton Architectural Press.  

Services: Logo, Collateral, Packaging, Website, Product Design, Digital Marketing, Art Direction.