WESTERLIND

Dominick was brought on as the founding Creative Director of Westerlind in April 2013. He launched westerlind.us to create an intersection where technical outdoor gear and apparel meet a style-minded boutique. The brands selected are known for their forward-thinking design, functionality and style. The approach was to inspire through a thoughtful offering and left-of-center attitude. 

He also designed their best selling product - the Westerlind Felt Hat. Now made in a range of colors and sold to retailers worldwide.  

Services: Identity, Naming, Website, Product Design, Organic Social, Merchandising, Photography.